Form Connections
Memories made with Play-Doh take shape early on and are formed to last a lifetime. For those living with memory loss, Play-Doh is a tool for the senses, proven to trigger brain response and extend quality of life. The beautiful moments created with Play-Doh are not defined by age, but by the strength of the imagination.
Proof In Print
Play-Doh’s mental properties are visiting mature minds in strategically placed print publications where seniors, caretakers and family members can brush up on its tangible benefits.
All Hands On
To incorporate play and hands-on learning, Play-Doh will open the doors of its first ever adult theme park. With ability-inclusive rides and interactive stations like the Musical Memory Simulator, brains of all ages get hands-on to recreate stories with AR technology. Reminiscent of life’s most cherished memories, we create a world where mental recovery is top of mind.
Power In Purple
The extensive line of colored dough is adding a new shade to its offerings to support seniors during Alzheimer's Disease Awareness month. Purchases of the purple “Molding Minds” Play-Doh will have the option to donate proceeds to the Alzheimer’s Association, or send a personalized set to a senior in memory care.
Brain Booster Displays
During Alzheimer’s Awareness month, Target and Walmart stores nationwide will set up Play-Doh sponsored displays with an array of memory care themed products. Now featured in the health & wellness section, Play-Doh shines a light on brands that support cognitive engagement to really show what play can do.
Mold Your Mind Pop-Up Museums
Interactive Play-Doh museums sponsored by renowned brain disorder specialist, Dr. Daniel Amen, are popping up to prove mental recovery is possible. Take a trip down memory lane with colorful exhibits displaying the brain’s evolution. Play-Doh models bring brain scans to life with guided activities to keep your mind youthful, happy and healthy.
Shape & Tell
Every Wednesday on TikTok, Play-Doh will highlight a senior living in memory care with a heartwarming show-and-tell. Follow along as they share their Play-Doh creations, memories, and testimonials by paying a visit with the tools of their past.
Copywriting: Liz Roper
Art Direction: Sarah Painter